Privacy Policy

Last updated: October 11, 2025

Colleins B.V. ("we," "us," "Colleins") attaches great importance to protecting your privacy and the security of your personal data. In this privacy statement, we explain what data we collect, why we do so, and what rights you have.

1. Who are we?

Colleins B.V.

34 Zoutman Street

The Hague

Netherlands

Chamber of Commerce number: 97605611

Contact person: J. Wijers (Co-founder)

Email: support@colleins.com

We are the controller responsible for processing your personal data as described in this privacy statement.

2. What personal data do we collect?

We only collect personal data that is necessary for the provision of our services. This includes:

2.1 Data you provide to us

●Account details: name, email address, phone number

●Address details: billing and shipping address

●Payment details: payment information (processed via our payment providers)

●Order details: order history, product preferences

●Communication: correspondence via email or other channels

●Newsletter: email address when subscribing to our newsletter

2.2 Data collected automatically

●Website usage: IP address, browser type, device information, pages visited, click behavior

●Cookies and tracking: see section 4 for more information

2.3 Reviews

If you leave a review via Trustpilot, your data will be processed in accordance with Trustpilot's privacy policy.

3. What do we use your data for?

We process your personal data for the following purposes:

3.1 Performance of the agreement

●Processing and shipping your order

●Customer service and communication about your order

●Processing of payments

●Handling of returns and complaints

Legal basis: performance of the agreement (GDPR Art. 6(1)(b))

3.2 Legal obligations

●Retention of tax records (invoices, receipts)

●Comply with accounting obligations

Legal basis: legal obligation (GDPR Art. 6(1)(c))

3.3 Marketing and communication (with your consent)

●Sending newsletters and offers via email

●Sending marketing SMS messages

●Personalizing content and offers

●Conducting marketing campaigns

Legal basis: consent (GDPR Art. 6(1)(a)). You may withdraw your consent at any time.

3.4 Website optimization and analysis

●Analyzing website visits and user behavior

●Improving our website and services

●A/B testing and user research

Legal basis: legitimate interest (GDPR Art. 6(1)(f) – optimizing our services

3.5 Online advertisements

●Displaying relevant advertisements on social media (Meta, TikTok)

●Retargeting website visitors

●Measuring advertising effectiveness

Legal basis: consent via cookie banner (GDPR Art. 6(1)(a))

4. Cookies and tracking technologies

Our website uses cookies and similar technologies. When you visit our website for the first time, we ask for your consent via a cookie banner.

4.1 Functional cookies (always active)

Necessary for the functioning of the website, such as shopping cart and login details.

4.2 Analytical cookies

●Google Analytics: for analyzing website visits

●Hotjar: for heat maps and user behavior

4.3 Marketing cookies

●Facebook Pixel (Meta): for displaying and optimizing Facebook/Instagram ads

●TikTok Pixel: for displaying and optimizing TikTok ads

You can change your cookie preferences at any time via the cookie settings on our website. Refusing certain cookies may affect the functionality of the website.

Cookie retention period: maximum 2 years

5. Who do we share your data with?

We never sell your data to third parties. We only share your data with the following parties for specific purposes:

5.1 Processing partners

●Shopify: our e-commerce platform for hosting the online store

●Shopify Payments / Mollie: payment processors for secure payments

●Fulfillment center: for shipping your orders

●Klaviyo: for email marketing and newsletters

●SMS marketing provider: for sending SMS messages (if applicable)

●Trustpilot: for collecting and displaying customer reviews

5.2 Analytical and marketing tools

●Google Analytics: website analysis

●Hotjar: user behavior and experience

●Meta (Facebook): advertisements on Facebook and Instagram

●TikTok: ads on TikTok

5.3 Legal obligation

In exceptional cases, we may share your data with authorities if required to do so by law.

All processing partners are contractually obligated to process your data in a secure and confidential manner in accordance with the GDPR.

6. International transfer of data

Some of our processing partners (such as Google, Meta, TikTok) process data outside the European Economic Area (EEA). In those cases, we ensure that appropriate safeguards are in place, such as:

●EU Standard Contractual Clauses (SCCs)

●Adequacy decision by the European Commission

●Other legal instruments in accordance with the GDPR

7. How long do we retain your data?

We do not retain your personal data longer than necessary for the purposes for which it was collected:

Type of dataRetention period

Order and customer data: 7 years after last purchase (tax retention obligation)

Newsletter (without purchase) 2 years after last interaction, then deleted

Account detailsUntil deletion request or 3 years after last activity

Cookies and trackingMaximum 2 years

Communication/correspondenceUntil completion + 1 year

After these periods, your data will be deleted or anonymized.

8. Security of your data

We take appropriate technical and organizational measures to protect your personal data against loss, misuse, and unauthorized access, including:

●SSL encryption for secure data transfer

●Secure servers and firewalls

●Access control and authorization

●Regular security updates

●Processing agreements with all external parties

9. Your rights under the GDPR

You have the following rights with regard to your personal data:

9.1 Right of access

You have the right to know which personal data we process about you.

9.2 Right to rectification

You may request us to correct any inaccurate or incomplete information.

9.3 Right to erasure ("right to be forgotten")

You may request us to delete your data, unless we have a legal obligation to retain it.

9.4 Right to restriction of processing

You may request us to temporarily restrict the processing of your data.

9.5 Right to data portability

You can request a copy of your data in a structured, commonly used format.

9.6 Right to object

You may object to the processing of your data for marketing purposes.

9.7 Right to withdraw consent

You may withdraw your consent to newsletters, cookies, or other processing at any time without providing a reason.

How do you exercise your rights?

Please send an email to support@colleins.com with your request. We will respond within 30 days. For your security, we may ask you to verify your identity.

10. Newsletter and marketing

When you subscribe to our newsletter, we will use your email address to keep you informed about:

●New products and offers

●Tips and inspiration

●Exclusive discounts

You can unsubscribe at any time via the unsubscribe link in each newsletter or by contacting us.

We will ask for your explicit consent separately for SMS marketing. You can unsubscribe at any time by sending "STOP" to the specified number.

11. Links to other websites

Our website may contain links to external websites (such as Trustpilot). We are not responsible for the privacy practices of these websites. We recommend that you read the privacy policies of these websites.

12. Changes to this privacy statement

We may amend this privacy statement from time to time to reflect new developments or legal requirements. The most current version is always available on our website. Please check this page regularly for any changes.

13. Complaints and questions

If you have any questions or complaints about how we handle your personal data, please contact us:

Email: support@colleins.com

Address: Colleins B.V., Zoutmanstraat 34, The Hague

You also have the right to lodge a complaint with the Dutch Data Protection Authority if you believe that we are not processing your data correctly:

Personal Data Authority

P.O. Box 93374

2509 AJ The Hague

Phone: 088 1805 250

Website: personal-data-authority.nl